Advertising – Contemporary, tangible ideas that exude an aspirational and inspirational look and feel.  The promotion of its retail destinations and partners through the utilisation of complimentary advertising outlets.

Strategy – To drive current and future customers to action through targeted, informative and emotive advertising.

• Promotion and events management

Committed to the stimulation of centre traffic, The A-Z Philosophy works towards building robust marketing calendars packed with relevant, exciting and enticing events.  The objective remains to present Events and promotions that attract high attendance ratios resulting in the stimulation of sales.

Strategy - To host strategic and compelling specials events and sales driven promotions that deliver high return on investment and dramatic traffic and sales results for the centre and its retailers.

• Community and Media involvement initiatives

Focussed and effective brand management is crucial to business survival.  The astute use of branding plays a central role in maintaining a competitive advantage.  In the retail world, strong brands connote ‘value’ in the sense of a good overall offering.

Designing and executing dynamic public relations thrusts of public and media relevance and interest.

Strategy – Sustain the brand and its retail partners top of mind awareness via timely, positive and consistent media presence.

• Customer Care programmes aimed at an increasingly discerning consumerist society
• Service and tenant development to bolster retail savvy

Our service philosophy is underwritten by inspired efforts aimed at delivering above and beyond the expectations of our customers every day. Taking pride in offering services and amenities that are important to internal and external customers. Acknowledging and respecting the fact that every customer has an opinion – pulling comments and suggestions, compiling and analyzing results, acting on the same to enhance the overall shopping experience.  Ultimately, when consumers are truly delighted by what they encounter when they shop at your invested destination, they are much less likely to spend time and money with its competitors.  Any customer’s loyalty will be put to the test when a competitor offers the shopping experience that customer most desires – whether that means a better offering, retail mix or a more engaging shopping environment.

Strategy – To provide exceptional customer experience that encourage shoppers to stay longer and return more often.

• Budget management and control
• Promotional court hire
• Collaborative marketing
• Generation of non-core income sources including mall space and self-liquidating exhibitions

Partnership Marketing – Offering retailers and brand partners direct marketing access to a diverse and focused group of shoppers. Providing opportunities for brands to reach out to their target audiences and execute engaging and interactive marketing platforms including but not restricted to Non GLA Advertising opportunities and Promotional Court Marketing.